People · places · patterns
Welcome to SYKQD.
A little psyched by people, places and why we do what we do.
What we are
We are a…
well, we are a consultancy.
We study consumers, behaviour, culture and the systems around them — then turn what we learn into research, experiences and useful decisions.
What we do →India is the common ground, not the only horizon.
We work from India. If you’re curious about what this country is becoming, remembering, buying, building, laughing at or arguing about, start somewhere.
Phase 1 · Laium Atlas
Hyderabad · Visakhapatnam (Vizag) · Goa →The editorial property
Ideas and observations can travel farther.
S2W follows an idea into the form it needs. Research, mini cases, conversations, comics and video scripts can overlap without becoming separate destinations.
Partners / collaborators
Good work borrows strength.
The house behind the properties